Exact PR is a highly focused, hard-working, results-driven food and drink PR agency which does its very best to ensure a first-class service for its clients. For more about the exact services we offer, click on Food PR or Drink PR.
FOOD PR
At Exact PR we know the food industry – from both a food PR and journalist perspective. This means we work from a running start, understanding exactly what the journalists want and exactly what to do to give it to them, giving our food PR clients an immediate head start.
Whether a new peach variety, an established premium brand of crisps or a pork pie producer, we thrive on the variety provided by food PR. Exact PR carries out PR services for product brands, retailers such as supermarkets or convenience stores, wholesalers, on-trade venues such as pubs, bars and restaurants, as well as for industry bodies.
Whether a client is looking to increase distribution, protect price positioning and margin, communicate a new strategy or launch a new product to market, Exact PR ensures all food PR activity works as hard as it can, supporting business objectives and the client’s bottom line.
Typical food PR services include:
- Idea generation
- Press releases
- Feature submissions
- Creating industry debate
- Copywriting
- Event support
- Product launches
- Digital and social media PR
- Press trips
- Sampling events
- Photography
- Crisis management
DRINK PR
Exact PR’s wealth of drinks knowledge means that whatever our drinks PR clients are after, our industry experience helps us generate maximum coverage. Instead of wasting valuable time getting to grips with a particular drinks category, we can immediately focus on the best strategy to gain the most amount of relevant drink PR coverage. Our strong contacts within the drinks press also help it to happen.
Whether a client is importing a Trappist beer to the UK, looking to increase consumer demand for their tea brand or wanting to change trade perceptions of their vodka portfolio, these are the sorts of drink PR activities we do on a daily basis.
As former journalists for the drinks press, it is highly likely that we will have written about a client’s brand, pub or restaurant group, within the titles we are now pitching stories to. This helps us considerably to gain the best possible PR coverage.
Exact PR ensures all PR campaigns are targeted and on message. This maximises the effectiveness of all drink PR coverage to support business objectives and the bottom line.
Typical drinks PR services include:
- Idea generation
- Press releases
- Feature submissions
- Creating industry debate
- Copywriting
- Event support
- Product launches
- Digital and social media PR
- Press trips
- Sampling events
- Photography
- Crisis management