We worked with Aspall Cyder for over seven years as its only retained marketing agency, helping the brand to more than double in size from £12m to £26m.
Our brief was to position Aspall as the authority in the cider market, promoting its core brand values of heritage, eight generations of family ownership, provenance, craftsmanship, authenticity and quality.
Our work ranged from writing press releases and feature copy to generating industry debate, fuelling topical issues and organising journalist events. In five years we generated over 1000 pieces of coverage for Aspall.
IN FIVE YEARS WE GENERATED OVER 1000 PIECES OF COVERAGE FOR ASPALL. WE ALSO HELPED THE BRAND TO MORE THAN DOUBLE IN SIZE FROM £12M TO £26M.
We have been doing Westons Cider’s PR for over three years and our brief continues to be to build its profile and position.