Westons Cider is run by the fourth generation of the Weston family, which has been producing premium quality cider from its mill in Herefordshire since 1880. Westons makes a broad range of ciders for the premium cider sector which includes a leading portfolio of brands: Stowford Press, Wyld Wood, Henry Westons, Old Rosie, Rosie’s Pig, Caple Rd and Mortimer’s Orchard.
We have been doing Westons Cider’s PR for over three years and our brief continues to be to build its profile and position it as the acknowledged authority on the cider market. From the very beginning we have surpassed our target to provide a 10-fold return-on-investment.
"JO AND THE TEAM AT EXACT PR HAVE REALLY BUILT UP A GREAT UNDERSTANDING OF OUR BUSINESS AND INDUSTRY. THEY ALSO HAVE A FIRST CLASS RELATIONSHIP AND NETWORK WITH KEY INDUSTRY JOURNALISTS AND EDITORS WHICH HAS HELPED THE DELIVERY OF OUR TRADE PR STRATEGY."
Geoff Bradman, Commercial Director
Soon after we started doing Westons PR we suggested the company launched the Westons Cider Report, providing an unbiased analysis of the whole cider market for both trade and consumers, using a raft of data from drinks industry data specialists. The Westons Cider Report is now in its third year and is regarded as the industry bible for anyone who wants to know anything about cider.
Most recently, we have helped Westons to launch a new corporate brand identity to reflect the significant changes the business has undergone over the last seven years. The new branding was also designed to support its ambitious plans to grow the business by 40% by 2023, to reach in excess of £85m.
Raising the profile of the company within the consumer, trade, regional and local press, and much more.