Hayman’s Gin is run by the Hayman family, which has been producing gin for over 150 years. This makes it England’s oldest gin-distilling family.
Our brief was to raise the overall profile of the company within the consumer, trade, regional and local press, build a loyal following of journalists and maximise press coverage for the launch of the brand’s new packaging and also the opening of a new distillery.
"EXACT PR WORKED WITH US ON THREE VERY SUCCESSFUL EVENTS AS WELL AS FOR THE LAUNCH OF A PACKAGING REVAMP AND SEVERAL NEW PRODUCTS, HELPING US TO ACHIEVE A GREAT RANGE OF TRADE, CONSUMER AND REGIONAL PRESS COVERAGE."
Miranda Hayman, Director
As well as achieving this we also introduced the business to new accounts and helped gain a number of new listings. Within the first two years of the campaign we had generated a phenomenal amount of coverage with a PR value of £1.2m and a circulation of 16m.
Hayman’s Gin went from rarely being talked about in the press to regularly being featured across influential consumer titles such as The Telegraph, The Evening Standard, The Sunday Times, Waitrose Magazine, and Good Housekeeping, and key trade titles such as The Grocer and The Morning Advertiser.
We have been doing Westons Cider’s PR for over three years and our brief continues to be to build its profile and position.