With a turnover of nearly £300m, DBC Foodservice was the UK’s third largest foodservice company, operating from 14 regional branches throughout the UK.
Our brief was to increase share of voice within key publications and position DBC as the genuine choice for foodservice nationwide. Our long-term aim was to increase the number of large national account customers and independent customers nationwide, focusing on DBC’s 8000+ strong range of fresh, frozen and ambient ranges.
We generated over 500 pieces of coverage for DBC and helped generate numerous new account wins across groups such as Revolution Vodka Bars, Barracuda, MoD, Upper Crust, Millies Cookies, Starbucks and M&S Simply Food.
"AS OUR RETAINED PR AGENCY, EXACT PROVED HUGELY EFFECTIVE IN INCREASING OUR SHARE OF VOICE IN KEY TITLES ACROSS FOODSERVICE MEDIA. JO HAS GREAT INDUSTRY KNOWLEDGE, AND QUICKLY ESTABLISHED NEW AND EXCITING STRATEGIES TO HELP US ESTABLISH OURSELVES IN NEW MARKETS. HER COMMITTED, PROFESSIONAL AND AMIABLE APPROACH, COMBINED WITH HER COMPREHENSIVE CONTACT NETWORK, RESULTED IN EXACT PR GENERATING COVERAGE IN CONSUMER, TRADE, REGIONAL AND RELEVANT LOCAL MEDIA."
David Bryant-Pugh, DBC Foodservice Marketing Manager
We have been doing Westons Cider’s PR for over three years and our brief continues to be to build its profile and position.