We were appointed by Snacking Essentials to launch its Shot Packs range of fruits, nuts and seeds to the key trade press titles. The launch followed consumer research which found that snackers were wanting smaller, calorie-controlled, ‘eat-on-the-go’ packs, to aid a healthy lifestyle. Each Shot Pack contains around 100 calories per 25g bag.
Snacking Essentials is owned by R.M. Curtis, specialist in the dried fruit, nuts and seeds sector, which also owns Eat Natural bars. During the three-month launch campaign we gained 25 pieces of coverage within all key media, ranging from off-trade titles such as The Grocer or Convenience Store to on-trade titles such as The Morning Advertiser or Inapub magazine. Every single piece of coverage featured an image of the pack. We had a very happy client who gained many new listings following the coverage.
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"EXACT PR DELIVERED EXACTLY WHAT WE NEEDED FOR THE LAUNCH OF OUR NEW SNACKING ESSENTIALS SHOT PACKS - LOTS OF COVERAGE IN LOTS OF TITLES WHICH RESULTED IN LOTS OF CONSUMER INTEREST AND TRADE ENQUIRIES. WE COULDN'T HAVE ASKED FOR MORE."
Peter Felix, Commercial Director
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